Do You Know Your Nonprofit’s Trifecta?
Is Your Nonprofit Really Ready to Fundraise?
For any nonprofit, success depends on more than just a great mission—it’s about understanding who supports your cause and how to engage them effectively. That’s where the Nonprofit Trifecta comes in.
Mastering this trifecta helps your nonprofit maximize funding, increase volunteer support, and build a stronger community presence. So, do you know your nonprofit’s trifecta? Let’s break it down:
Who CARES about your mission?
Who CAN provide funding or volunteer hours?
Who WILL provide funding or volunteer hours?
By identifying and activating these three groups in the appropriate ways, you’ll create sustainable fundraising, deeper community engagement, and long-term impact.
Who Cares About Your Mission?
Before you can secure funding or volunteers, you must identify the people who are passionate about your cause. These supporters are your foundation—the ones who believe in your mission and want to see your nonprofit succeed.
How to Find Them
Current & Past Donors – Look at your past and current donors, event attendees, and social media followers—who engages the most?
Survey Stakeholders – Survey your community partners and stakeholders to understand their level of interest.
See What the Data Says – Use website analytics and email engagement data to see who is actively learning about your cause.
Nonprofit Tip: People connect with stories—share impact-driven content that highlights real-life success stories to build emotional connections.
Who Can Provide Funding or Volunteer Hours?
While many people may care about your mission, not all of them have the resources to contribute. This second group includes potential donors, grant providers, corporate sponsors, and volunteers who have the capacity to support your nonprofit.
Where to Find Potential Funders and Volunteers
Grantmakers & Foundations – Research grants that align with your mission.
Major Donors & Philanthropists – Identify individuals who give to similar causes.
Businesses & Corporate Sponsors – Partner with local businesses that want to support community initiatives.
Civic Groups, Schools, & Faith-Based Organizations – Engage groups that encourage volunteer work and fundraising.
Fundraising Tip: Align your mission with corporate social responsibility (CSR) initiatives—businesses are more likely to fund nonprofits that match their values.
Who Will Provide Funding or Volunteer Hours?
This is the most important group—the people who will actually take action and commit their resources. These are your donors, event sponsors, repeat volunteers, and long-term funding sources.
How to Convert Interest Into Action:
Personalized Outreach – Tailor your communications to highlight why their support matters now.
Engagement & Follow-Ups – Keep them connected with impact reports, success stories, and appreciation events.
Call-to-Action Strategies – Make donating or volunteering easy with clear sign-up links and one-click donation options.
Donor Engagement Tip: Retention is key! Recurring donors and volunteers sustain nonprofits. Focus on long-term relationships rather than one-time support.
Putting It All Together: Activating Your Nonprofit’s Trifecta
Understanding your nonprofit’s trifecta allows you to target the right audience with the right messaging. Use this framework to:
Strengthen fundraising efforts by engaging those who can and will give.
Enhance volunteer programs by reaching those eager to contribute time.
Develop sustainable partnerships that ensure long-term support.
Do you know your nonprofit’s trifecta? If not, now is the time to define it and leverage these insights for greater impact!
Want more fundraising and community partnership insights? Subscribe to Rubia Group’s Next Level Edge, our expert-driven blog series on nonprofit growth and fundraising success, delivered to your inbox every Friday!
Want more fundraising and community partnership insights?
Subscribe to Rubia Group’s Next Level Edge, our expert-driven blog series on nonprofit growth and fundraising success, delivered to your inbox every Friday!
