Southside Virginia Community College Branding & Wayfinding Signage
Branding and Wayfinding Signage
Our mission was to improve the visitor and employee experience on the college’s two campuses. The Southside Virginia Community College (SVCC) team reached out to the Rubia Group team for ideas on ways the SVCC team could enhance visitor experiences at both campuses with better-placed and branded wayfinding signage in exterior and interior environments.
Under contract VCCS-WIDE-18_0069-RUB, Rubia Group was selected to create an improved and branded visitor experience via wayfinding signage and window wraps.
Our Approach to Branding & Communication Strategy
The Rubia Group team delivered branding and wayfinding signage to support the needs of SVCC at its two main campuses—the Christanna Campus in Alberta, VA, and the John H. Daniel Campus in Keysville, VA.
From site audit and sign placement planning to design, fabrication, permitting, and installation, the Rubia Group team delivered a unified and modern brand experience to both SVCC campuses.
What We Did
Brand Refinement & Strategy
Brand Strategy
Content & Messaging Development
Graphic Design
Graphic Design & Brand Toolkit
Section 508 Compliance
Signage Design & UX Planning
Results & Impact
Established a Unified Brand Identity
Improved Accessibility
Modernized Brand Visuals
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