XDot Bearing Technologies
Image
ABOUT THE CLIENT
Xdot Bearing Technologies is a Virginia-based engineering and technology company specializing in foil bearings, rotordynamics consulting, and related research and development.
THE CLIENT'S GOALS
The Xdot team had updated their brand and website, but were not seeing the traffic or new business leads they had hoped for. Rubia Group was selected to strengthen brand messaging, improve the quality of the website content and improve the flow of how the content was being delivered to website visitors.
WHAT WE DID
- Brand Audit
- Audience Persona Mapping
- Competitive Analysis
- Website Content Planning and Development
- Website UX/UI Planning and Implementation