
Brand Development for The Community College Workforce Cooperative
Elevating Workforce Development Through Strategic Branding and Digital Marketing
The Community College Workforce Cooperative (CCWC) was established by the Commonwealth of Virginia to meet the increasing demand for a skilled workforce in Hampton Roads. Under contract VCCS-WIDE-18_0069-RUB, Rubia Group was selected to design and implement a comprehensive brand identity, digital presence, and marketing strategy for CCWC.
Our Approach to Brand Development
To create a compelling, unified brand, Rubia Group led an in-depth Branding Camp® session with key stakeholders from:
This session defined CCWC’s brand voice, personality, and messaging, forming the foundation for the brand strategy, digital assets, and marketing campaigns.
For the first year, Rubia Group served as CCWC’s fractional branding and marketing team.
What we did
Brand Strategy & Development
Visual Branding Development
Website Development
Graphic Design
Digital Marketing & Lead Generation
Copywriting
Market Research & Competitive Analysis
Social Media Management
Stakeholder & Public Relations Coordination
Strategic Implementation Planning
Virtual Event Strategy & Content Creation
Results & Impact
Established a Unified Brand Identity
Improved Accessibility
Modernized Brand Visuals







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