Brand Development for The Community College Workforce Cooperative

Elevating Workforce Development Through Strategic Branding and Digital Marketing

The Community College Workforce Cooperative (CCWC) was established by the Commonwealth of Virginia to meet the increasing demand for a skilled workforce in Hampton Roads. Under contract VCCS-WIDE-18_0069-RUB, Rubia Group was selected to design and implement a comprehensive brand identity, digital presence, and marketing strategy for CCWC.

Our Approach to Brand Development

To create a compelling, unified brand, Rubia Group led an in-depth Branding Camp® session with key stakeholders from:

• Paul D. Camp Community College

• Virginia Peninsula Community College

• Tidewater Community College

This session defined CCWC’s brand voice, personality, and messaging, forming the foundation for the brand strategy, digital assets, and marketing campaigns.

For the first year, Rubia Group served as CCWC’s fractional branding and marketing team.

What we did

• Brand Messaging & Content Strategy

• Brand Strategy & Identity Development

• Digital Marketing & Lead Generation

• Fractional CMO, Graphic Designer, Copywriter, and Public Relations

• Graphic Design & Visual Branding

• Market Research & Competitive Analysis

• Social Media Management

• Stakeholder & Public Relations Coordination

• Strategic Implementation Planning

• Virtual Event Strategy & Content Creation

• Website Development

Results & Impact

• Established a Unified Brand Identity

• Improved Accessibility

• Modernized Brand Visuals