Rebranding for Wytheville Community College
Enhancing Brand Consistency & Accessibility for a Stronger Brand Identity
Wytheville Community College (WCC) partnered with Rubia Group to refine and enhance its brand identity, visual assets, and communication materials. The project focused on ensuring Section 508 compliance, improving ease of use and replication, and creating a unified brand toolkit to maintain consistency across all WCC-produced materials.
Under contract, VCCS-WIDE-18_0069-RUB, Rubia Group was selected to refine and design a comprehensive brand identity and brand collateral for WCC.
Our Approach to Branding & Communication Strategy
To establish a cohesive and modernized brand identity, Rubia Group facilitated an in-person Branding Camp® session with WCC leadership and key stakeholders. This collaborative process provided key insights into WCC’s mission, target audiences, and visual identity, allowing us to refine branding elements that would resonate effectively with students, faculty, strategic partners, and the community.
What We Did
Brand Strategy
Brand Visual & Messaging Development
Competitive Market Analysis
Content & Messaging Development
Graphic Design & Brand Toolkit
Section 508 Compliance
Results & Impact
Established a Unified Brand Identity
Improved Accessibility
Modernized Brand Visuals
Ready to Level Up?
We’re ready when you are. Let’s see if we’re a good fit for your project.