Web & IT for HP HOOD LLC

A $3.5B firm headquartered in Boston, HP Hood desired to mature its compliance with privacy and related laws on its websites and online marketing efforts. Many organizations utilize Google Tag Manager (GTM) to efficiently accomplish these needs, with Google providing a commercial off the shelf (COTS) solution. However, to be fully compliant, GTM must be implemented using server-side hosting and management, instead of the COTS approach. HP Hood sought to obtain expertise in this specialized field and engaged Rubia Group to do this for Hood.com and its product websites.

What we did

  • Set up and configured cloud hosting for a new Hood GTM server 

  • Created the necessary triggers, tags, and operations to match Hood's desired marketing analytics • Configured OneTrust 

  • Created and added the OneTrust code to Hood's websites 

  • Performed QC and testing •

  • Provided multiple training sessions and take homes for the Hood IT and marketing teams 

  • Provided ongoing help desk support for questions and to resolve issues

 
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