
National Credit Union Administration (NCUA)
Our mission was to assess the current state of the National Credit Union Administration (NCUA)’s consumer-facing website, MyCreditUnion.gov (MyCU), and recommend a move-ahead strategy and tactical plan for improving the user experience on the site. The client’s goals were to refine the branding, create a better user experience while on the site, and strengthen the functionality and security of the site.
What We Did
Strategic Planning
Strategy Day Camp
Focus Groups
Marketing Strategy & Messaging Platforms
Implementation Roadmaps
Facilitated Leadership Alignment Sessions
Branding & Graphic Design
Logo + Visual Identity Kits
Brand Messaging + Taglines
Graphic Design
Marketing & Communications
Digital Marketing
Copywriting + Editing
Campaign Planning
Lead Generation
Social Media
Data & Analytics
Google Analytics + Tag Manager
Salesforce + CRM Integration
Data Strategy and Management
Website & IT Services
UX/UI + Usability Planning
Website Design, Development, and CMS
Monthly Site Management + Cybersecurity








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